2014. PMMI approached me to design the exhibitor handbook for their co-located PACK EXPO International Pharma EXPO in Chicago. The theme was once again that of a comprehensive playbook, so sports imagery, bold colors, and clean layout were in order to attractively and intuitively lay out the contents of the book. The copywriter, Kwame DeRoché, provided the visual concept of a locker that holds all the information exhibitors need for the show. The cover of the booklet was a tri-fold, with the left-most panel being perforated so that exhibitors could take out all important show dates and comp codes to store wherever they needed them most. See more here.